The BDMA Direct Marketing Desk Reference

Author(s): Carter, Sandra ; Kelly, Tessa (editors)
The BDMA Direct Marketing Desk Reference by Carter, Sandra; Kelly, Tessa (editors) — front cover
Binding:Softcover
Size:6 - 8vo - over 7¾ - 9¾" tall
Volume Condition:Very Good
Dust Jacket:No
Language:English
Publisher Name: McGraw-Hill
Publication Year:1991
Publication Place:Maidenhead, UK
ISBN:9780077074869
SKU:006156
Categories: Business, Management, Human Resources and Employment
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Catalogue(s): Business, Management, Human Resources and Employment
xvi, 288pp. Laminated printed card covers. Pages starting to tan towards text block edge. Explains why direct marketing has huge potential and that when targeted well provides the most effective and profitable marketing medium. 8vo.
Keywords: Sales Selling Business Commerce Marketing

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